Tuesday, September 21, 2010

SnapIt Screen Capture 3.7

It is a very convenient tool for bloggers. When you write posts on your blog you need to capture and crop images from different sources - this tool is for you.

Here is brief information about SnapIt Screen Capture 3.7:

Click here to check the Link for Screen Capture Software

Capture anything you see on your PC screen! Don't waste time cropping your captures.
Take a "snapshot" of anything exactly what you need, with just a click.
Irreplaceable tool for Bloggers, Designers, Office Workers, Business People, Analysts,
Technical Writers who have to describe interfaces, menus, buttons, etc.

- Supports hotkeys, auto-saving, clipboard
- Automatically copies screenshots to the clipboard
- Tracks capture history, auto-saves captured images
- Saves files in BMP, GIF, JPEG, PNG and TIFF formats
- Auto-names captured images

Tuesday, August 18, 2009

Search Engine Marketing .................

SEM:-

Promoting a website in such a way that its visibility is increased in major search engine result pages (SERP), to get unique traffic by changes in codes and contents that will help to achieve a better page ranking in search engines and to market the product you provide to be shown when people are checking out for them through search engines.

How do search engine finds contents relevant in a website:-

When a site is created the search engine spiders or crawlers visit that website and checks out its content that are embedded in text and then takes a snapshot of the site and stores the keywords of the site. When a query comes around by the user based on the keyword its checks out its database to find the best possible answers for the query and then lists the answers in a decreasing order according to the possibilities of matching the query.

So when a website is created or promoted to get high page ranking we should look after the relevant text to the keywords given. By this manner the website owner can get its product marketed, achieve a higher rank, and will get good amount of visitors or traffic.

How to get to the First Position in Search Engine Results ?

There are many factors that affect the ranking of the websites which is being considered by checking the top ranked websites in search engines.

But some important factors are:-

1. Pick a leading keyword phrase that you want for the page to rank for irrespective of less competitions and high hitrates.
2. Pick a couple of derived keyword phrases related to the main keyword phrase that can describe the website’s value.
3. Put the leading keyword phrase at the beginning of the list of keywords in your metatags to make it visible clearly to the spider.
4. Include the derived keyword phrases in the metatag list.
5. Use the leading keyword phrase in the metatag description to make your site more relevant than others.
6. Put the leading keyword phrase in the Title of the page to make the keyword more visible to the user.
7. Use the leading keyword between H1 Header tags in the content area to make the site more relevant.
8. Use ALT-Tags:-Put keywords in alt-text or as anchor text in the images. Keep the images relevant to the type of site.


What else should we do to increase Site Traffic?

Our aim is to get as many links pointing back to our site with our chosen keyword phrase.

1. Seek out other sites to request reciprocal links with them.
2. Submit site’s URL in different sites to get a link in their site.
3. Do the bookmarking of site’s contents description with primary keyword phrase to
get instant links.
4. Write articles and distribute them to article directories (10+ articles)
5. Write short paragraphs with your anchor link included and post to various
micro-blogs
6. Leave helpful comments on blogs

Thoughts on Search Engine Marketing:

Search engine marketing is the most cost-effective marketing channel available now a day. It’s scalable, geographically targeting, and relatively fast to implement. It is rare that someone cannot benefit from some form of search marketing because it is having a better ROI (return on investment).

Thursday, August 13, 2009

Why Search Engine Marketing ????

As SEO Xpert :

When you need rank, ideas to promote your site the you'll need help of Search Engine Optimization Services of SEO Company India. There are different kind of business via internet. So SEO process can't be same for all kinds of businesses. We consult with our clients and provide personalized SEO solution to each of them. Our SEO and link building service will make you visible and give you proper exposure on web and our web design service will look your site corporate and thus you'll get a corporate identity.

We have tested our safe SEO processes thoroughly and we use only ethical SEO techniques. Online business is all about traffic and to get that traffic you'll require SEO assistance of an SEO company who is experience enough to get you promoted. You must get a real traffic who will be interested in your products.
So whether you are a small site owner or a corporate site holder our SEO plans can be fitted for any individual or corporate company. We optimize your whole site so there will not be any hole in optimization. Getting different URLs listed in same keyword is actually very useful for search engine optimization.

Only ethical search engine optimization gets desired result. Our SEO experts analyze your keywords and competition for your site. We'll optimize your site according to it's need. Over optimization can hurt your site. So proper optimization is necessary to get results.
Slide 2
What we do as SEO consultant:-


When you need rank, ideas to promote your site the you'll need help of Search Engine Optimization Services of SEO Company India. There are different kind of business via internet. So SEO process can't be same for all kinds of businesses. We consult with our clients and provide personalized SEO solution to each of them. Our SEO and link building service will make you visible and give you proper exposure on web and our web design service will look your site corporate and thus you'll get a corporate identity.


We have tested our safe SEO processes thoroughly and we use only ethical SEO techniques. Online business is all about
traffic and to get that traffic you'll require SEO assistance of an SEO company who is experience enough to get you promoted. You must get a real traffic who will be interested in your products. So whether you are a small site owner or a corporate site holder our SEO plans can be fitted for any individual or corporate company. We optimize your whole site so there will not be any hole in optimization. Getting different URLs listed in same keyword is actually very useful for search engine optimization.

Only ethical search engine optimization gets desired result. Our SEO experts analyze your keywords and competition for your site. We'll optimize your site according to it's need. Over optimization can hurt your site. So proper optimization is necessary to get results.

Site Optimisation



1>Step One - Visual Review of Page.

2>Step Two - Look For Spider Traps.

3>Step Three- Review Your Keyword Selection.

4>Step Four - Get a baseline reading on where your site currently stands in the search engines.

5>Step Five - View the HTML source code.

6>Step Six - Check the link popularity.

7>Step Seven - Submission to search engines.


8>Step Eight - Hand submission to directories.

9>Step Nine - Maintenance Stage.

10>Step Ten - Track traffic to your site.

Reciprocal Linking

Reciprocal links form a vital part of any website promotion effort. You have created great content, or offer a superb product or service -- and now, you want people to know about it.

The Web is only as useful as the sum of its links, as without links it is just a disparate collection of pages. Links are the glue behind the Web. To ensure that your page has the visibility it deserves, you will need other sites to point to yours.

The process of exchanging reciprocal links is essentially a simple one, but there are various approaches that can be taken in searching out and requesting links, as well as pitfalls that must be avoided. In this guide, I have attempted to provide the information required to smooth the process of exchanging links. Where relevant, I have taken the liberty of drawing on my own sites for examples.

What is a reciprocal link?

A reciprocal link is a commitment. This link basically says "The site at the other end of this link feels that my site is important enough to link to, and I feel that their site is important enough that I am willing to let visitors leave my site via this link."

A reciprocal link is not a quick fix to bring more traffic. I have seen sites with over 100 banner and text links on a single page -- now how much traffic do you think the sites featured on that page were getting from those links? I visited some of the linked sites, and most offered the same scenario: a cobbled together mishmash of links and graphics, many of them broken or out of date, none benefiting the relevant sites.

Which sites to link to?

We would strongly advise against indiscriminate linking. By choosing sites relevant to the subject of your site, you
maintain the interest level of your visitors in the topic they have just been exploring with you.

With hundreds of thousands of sites out there, there is just no need to desperately exchange links with everyone in sight. Focus is the key to attracting traffic; after all, how many people will click on a link to a genealogy site when reading about sheep shearing?

If you are running a commercial site, you may not want to link to a competing site. For instance, if you are selling ceramic nose puppies ,you may not want to send your visitors to other ceramic nose puppy suppliers. However, they may be very interested in general sites about nasal decoration and self-expression.


Forum and Blog Marketing


#1] Make an Ad


#2] Raise a post to promote your product

#3] Post promotional offer

#4] Share your opinion

Email Marketing

Why should your business use this tool:


The practice of sending customer newsletters by email is seldom seen as a way forward for some businesses. While some individuals think it can be annoying, many businesses find it a cost effective marketing tool. Email communications are often more effective than printed direct mail, because a reader can click on a link and go straight to the sender's web site.

How do you want to show your product being effectively promoted by our e-Mail Marketing
programme?
TECHNO can create HTML/Flash pages for your Product campaign in a matter of a day.

Let us show you how this EFFECTIVE e-mail marketing will help promote your business:


You send your e-mail ONCE, your client looks at it or even deletes it. You send it the second time; your client looks at it Reads it briefly then deletes it. You send it the Third time, guess what! The client reads it and actually takes note of your e-mail. Now, the next e-mail you send your message to the same client he/she will probably buy your product.

E-Mail marketing can bring hot leads for sale and instant traffic.Thorugh our strong email tracking system,just after doing this email campaign,we can give you instant result and report.



Affiliate Marketing
Affiliate marketing is one of the modern way of doing marketing on Net.


Under this marketing module,we put one affiliate software in your site and send invitation to web masters and other marketing agencies to became our affiliate and market it online.

For each transaction we will pay them commission .So under this marketing model ,site woner has to give a commission pattern ,which we will distribute among web masters and agencies to attract them for our site.

It’s basically a win-win situation for both.

PPC There are hundreds of pay per click search engines.

Generally, the larger the pay per click search engine, the more you will have to bid to get to the top for your keywords. This is why it is worth investigating different search engines to find what it would cost to bid on your keywords and how much traffic they draw.

The largest companies in the pay per click industry are Yahoo! and Google. Google is not a pay per click search engine, but it does provide pay per click advertising in text ad boxes to the right of search results it delivers. It also delivers pay per click ads to other content sites.

A very important point to keep in mind with pay per click is you must test, test, and test some more. Don't start off with a major investment. Start with the minimum and see how the search engine performs in terms of the traffic it delivers and how well that traffic converts into paying customers.

An essential part of your testing is having a method in place that allows you to track your return on money invested.

For example, if your goal is to bring in new subscribers to your newsletter, you could direct visitors arriving from your pay per click link to a subscription form set up just for them. You can then monitor how many clicks actually result in a new subscription. As such, you will know how much you are paying for each new subscriber.

Before spending any money with a pay per click search engine, be sure they can answer the following questions:

* How many searches a month are performed at the search engine?

* What major search partners or affiliates does the search engine have?

* How many searches are generated each month by the search partners or affiliates?

* Is it possible to opt out of having your listing appear in the results of the affiliate sites?

* What fraud prevention mechanisms are in place?

* What is the procedure for filing a "fraudulent clicks" report?

* Will an account be credited for fraudulent clicks discovered?

* Is it possible to opt out of having a listing appear for searches originating from specific countries?

• Is there a posted terms of service for search partners or affiliates. Look for search engines that have very strict guidelines for dealing with their search affiliates. This is important because you want to be sure the search engine is working hard to prevent fraud among its affiliates.

( Actual cost of PPC always depends on clients capacity)

Chatroom Marketing
Chat Room Marketing is the use of online chat rooms to promote your product or service.Chat rooms are usually broken
into categories.Find the right chat room where your targeted audience would gather.Create a chat room profile with your ad, business info, or signature file in it.Announce to everyone in the chat room something interesting or free that's offered on your web site.This will draw visitors to your web site.Always be aware of chat room rules before engaging the visitors in a sales pitch that could be considered SPAM.Send electronic messages to target people in the chat room that would be interested in your products or services.Start a conversation with them.After a few moments indirectly bring your sales pitch into the conversation.This is a great way to do one-on-one selling electronically.

Do not directly SPAM them with your messages.
Marketing With Your Web Site's Chat Room~
• Just having a chat room on your Web site can create an online community and bring visitors to your Web site.


• Host a free online seminar in your chat room about a subject of your expertise.

• Use a chat room to meet with current customers if they have any questions or problems.

• Regularly schedule free events in your chat room.

• Schedule experts to speak in your chat room.

• Host other people's chat rooms as an expert.

Directory Submission:
We have a list of over 50,000 directories, 2,700 of which are of zero use, for various reasons. Directory submission can bring one way link to site.

These are the packages with guaranteed first page ranking with good number of genuine traffic.

Learn Online about SEM

What is SEM?

Most internet users use search engines to find information, products and services that they are looking for, in fact ‘93 percent of users worldwide use search engines to find websites’ - Forester Research.
SEM techniques allow you to be found amongst the millions of web pages available on the internet. Many of your competitors will already be using these techniques and benefiting from the traffic that their online marketing is producing.

SEM Benefits

Search Engine Marketing is great way to market your company’s products or services to online users in a direct and relevant manner. This can be achieved by bidding on keywords and key terms through Pay Per Click techniques and through Search Engine Optimisation techniques. Search engine marketing ensures you are delivering an almost immediate solution to online users that may not have previously known your website existed. The great thing about SEM is that its impact is directly measurable. You will be able to monitor the benefits you receive from the SEO and PPC techniques.

Why Should I Spend Money on SEM When I Have an Offline Marketing Campaign?

If you have a website, you need to make sure your website is found!

It’s not enough to rely on your offline marketing to drive traffic to your website. Audiences often forget website addresses or have forgotten about your marketing campaign by the time they actually need it! Online users want quick and relevant answers to their search queries. Search engines are focused on driving and delivering the most relevant search results to their users.


SEM (Search engine marketing)
involves a range of marketing techniques required to maximize a visibility of the website on search engines so that it will increase visitor traffic. This typically includes:
O Search Engine Optimization (SEO) of your website
O Pay per Click Keyword Advertising (PPC)

More........